For Nonprofit Administrators

The operations behind any nonprofit organization are its driving force. Those who handle the day-to-day of event planning, communications, information technology and information management, gift processing, and any one of the specific fund areas such as annual membership, planned giving, principal gifts, and customer service know that your work is core to the organization’s success.

Historically, charitable organizations have been under-resourced, particularly when it comes to operations. But with falling endowments, a sagging economy, and an overall decline in philanthropic activity, they are finding themselves understaffed like never before.
This is where the use of social networking can offer simple tools that can leverage existing staff in new and time-saving ways.

From event-planning, to follow-up, dissemination of core messages, and an immediate line of feedback from core constituents, The Social Media Survival Guide for Nonprofit and Charitable Organizations shows simple and executable elements that any nonprofit can incorporate as a means of enhancing operations and thus, enhancing overall fundraising results.

Arriving January 2011