For Fundraisers

You are assigned a group of prospective supporters. They may be highly engaged and informed about the organization for which you are fundraising, or they may be brand new, or in a state of feeling removed from the cause. They may have capacity to give, but not inclination, or vice versa. If you have ever been on the frontline of fundraising, all of this sounds familiar—and part of what makes your job seem endlessly overwhelming.

Imagine, for a moment, if at least some of that could change. What if you were able to personally describe the mission of your organization in a humanized, meaningful way? What if you were able to engage current supporters to help spread the word with those who may be perfect candidates to give?
 
Through the strategic use of social media, you can. The Social Media Survival Guide for Nonprofit and Charitable Organizations provides solutions to fundraisers that help to refocus energies on top prospects and priorities, while broadening engagement with the larger constituency.

The Social Media Survival Guide for Nonprofit and Charitable Organizations provides easy-to-apply tactics, and emphasizes the need to be where your audiences are. Whether you are fundraising in the educational, cultural, social, religious, or civic space, your constituencies are there—and so is your competition.

In an age of fewer philanthropic dollars and higher demand from nonprofits, you simply can’t afford not to engage.

Arriving January 2011