Social Media Survival Guide For Non-Profits and Charitable Organizations

The Social Media for Non-Profits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. Social media tactics enable fundraisers to not only target their donor base more effectively, but also target additional donor pools that they may not have considered in a pre-Web 2.0 environment. The book covers strategic uses of social media designed to engage, cultivate, solicit, and steward effectively utilizing social media techniques. Tapping into social networks enables those responsible for garnering funds to optimize their efforts by adding value and delivering it to supporters and potential supporters in a manner that is flexible and extensible.

If you are charged with overseeing anything from an annual fund, planned giving, leadership or major gifts, capital campaign, or other fundraising strategies–whether you are a small not-for-profit or a large organization–The Social Media Survival for Non-Profits and Charitable Organizations will arm you with the tools you need to raise funds successfully by creating additional points of engagement and bringing the lifecycle of the donor full circle in the Web 2.0 space.

Arriving January 2011